Touchpoints Study guides, Class notes & Summaries

*Define Consumer Experience(CX)-* - *A holistic experience that results from interactions among consumer, product, distribution channels, the organization, and the shopping environment* (vocab) is the product of an interaction between an organization and a customer over the duration of their relationship. - This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital env...

MKTG 3340 Final Exam Role of MKTG generate profitable revenue When a marketer can describe something/write it down it is called a Product Concept Brainpower Read More After buying an item we experience what? Cognitive dissonance/buyer's remorse cognitive dissonance buyer discomfort caused by post purchase conflict Ways to engage consumers, directly physically, email newsletters, one to one basis ways to engage consumers indirectly social media, PR, search eng...

2024 Google Analytics Individual Qualification Exam Actual Questions and Answers Complete and Verified 100% What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric Ans- C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above Ans- D. All of the above To recognize users across different devices, what feature must be enabl...

MkTG 3340 Exam 2 2024. second dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless retail proposition - correct answer Customers want to buy something they value from someone they trust superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that are better than the competition Kh...

MKTG 3340 Exam 2 Updated Test 2024. second dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless retail proposition - correct answer Customers want to buy something they value from someone they trust superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that are better than the comp...

Touchpoints all of the opportunities that a company has to connect with its customers and reinforce its brand value Retailing selling products trademarks symbols, designs, or words used by producers to identify goods or services cultural imperialism Businesses in some countries, especially more developed ones, may have an attitude that their approach, tastes, or preferences are "better" than those of other countries, particularly less developed ones authoritaria...

When must you assess shift touchpoints? All of the above Where must the inside post traps (tincats) be placed? Hole Against Wall Which color broom/mop is used in the lobby? Yellow What are the penalties for saying NO on the Daily Safety Checklist? None, take action to correct What is important to be done for brooms/mops/dustpans when done using? Clean them and hangup to dry

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

Sales Cadence: along with email and phone what are other channels to make a sequence of touchpoints - ANSWER voicemail, LinkedIn texts Sales Cadence: what is the point of building connection with prospects - ANSWER to start an engagement or sale What is the goal of the sales cycle - ANSWER to close a new customer Along with SDRs, AE also does what? - ANSWER sales cycle along with research outreach discovery what are the other stages of the sales cycle - ANSWER present, follow up, and...

the branding process steps 1. conducting research 2. clarifying strategy 3. designing identity 4. creating touchpoints ing assets the branding process -all about clarifying and making an informed decision on the direction that should be taken -breaks the challenge of branding into smaller pieces -spend as much time on the process as you do on the designing -a detailed branding process gives stakeholders the confidence to defend new branding against initial criticism