Wilcox Study guides, Class notes & Summaries

How many bones are in the foot? correct answers26 The largest sesamoid bone in the body is the _______________. correct answersPatella The largest and strongest bone of the foot is the ________________. correct answersCalcaneus (Os Calcis) The cuboid articulates with: correct answersCalcaneus Lateral cuneiform Fourth and fifth metatarsals The ankle joint is formed by which three bones? correct answers1. Tibia 2. Fibula 3. Talus The ankle joint in a true lateral position demons...

1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media correct answersself regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate correct answersAgency review process Carefully spell out consumers the full details of particular offer EX: "...

What is the most important focus when presenting the Book of Mormon? - The person you're giving it to. He talked about when you are giving a BoM to someone you should focus on the person and why you are grateful for them and should spend the majority of your inscription letter on that and then share a simple testimony Main purposes outlined on the title page - -Show great things the Lord hath done -Know covenants -Convince all that Jesus is the Christ -May be found spotless/holy Autho...

Definition of a Parable - stories using common, everyday elements to teach spiritual/moral lessons What is represented by soils, seed, and sower in the parable of the sower - soils = different types of people and the state of their hearts seed = the gospel sower = Christ and his servants (missionaries) What is represented by the barn in the parable of the wheat and the tares - the temple Meaning of the Phrase seventy times seven in the parable of the unmericiful servant - the numeral 7 me...

the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...

Four keys given by Nephi for understanding Isaiah (2 Ne 25) correct answersKnow the Eastern writing style Geography Understand the context of the last days (live in it) Spirit of prophecy - Testimony of Jesus Significance of place name Nob (2 Ne 20:32) correct answersIt's a hill right outside of Jerusalem Even if the enemy is at your door, trust in the Lord Ancient world power known for military might correct answersAssyria Ancient world power known as center of culture and fashion...

Which of the following is not a component of the IBC strategy? correct answersTesting Media Creative Budgeting ALL OF THE ABOVE are components of the IBC strategy Which of the following is not helpful in determining a good ad concept? correct answersWill it work on a billboard? According to the richards richards group, ____ is currently the leader is US digital ad spending correct answersGoogle According to Jocelyn Lai, now the largest ad agency in Austin is _____. correct answersN...

segmentation process today correct answers1) define the promotion uses for segmentation 2) use geographic, demographic, and psychographic variables to create segments 3) predict response of market segments to products / media through behavioral segmentation 4) rank segments and addressing adv/pr only to segments with the greatest profit potential psychographic segmentation correct answerspurpose is to add attitude and behavior to demographics VALS2 correct answersoffers marketers a view...

Most important focus when presenting BoM? - The person we are giving it to. Thank them, give short genuine testimony, be specific about what the BoM means to us. Main purpose outlined on title page? - 1. show great things Lord has done 2. Know covenants of the Lord nce all that Jesus is the Christ 4. That we may be found spotless Main purpose restated on last page? - 1. remember how merciful the Lord hath been 2. that the covenants of the Eternal Father which he hath made unto thee 3...