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Give the definition of 'e-Commerce'.
Give the definition of 'e-Commerce'.
E-Commerce is trading in products or services using computer networks, such as the Internet.
Name 5 factors that influence the ranking of your webpage.
Name 5 factors that influence the ranking of your webpage.
1. Frequency of occurrence of the key phrase in the body copy
2. Number of inbound links
3. Title HTML tag
4. Meta-tags
5. Alternative graphic text
Give the definition of the 'Customer Life Cycle', include the four phases and the explanation of these phases.
Give the definition of the 'Customer Life Cycle', include the four phases and the explanation of t...
The stages each customer will pass through in a long-term relationship through:
1. Selection: Defining the types of customers that a company will market to
2. Acquisition: Marketing activities intended to form relationships with new customers.
3. Retention: The marketing activities taken by an organisation to keep its existing customers.
4. Extension: Increasing the depth or range of products that a customer purchases from a company (re-sell, cross-sell, up-sell, re-activation and referrals).
What are possible measurements for usability testing?
What are possible measurements for usability testing?
1. Completion rates: Are users able to complete the task?
2. Time on task: How long does it take users to complete a task?
3. Page views: How many pages doe tit take to complete a task?
4. Errors: The number and severity of errors per task
5. Satisfaction: How does the user rate the system?
What is a 'persona'?
What is a 'persona'?
A summary of the characteristics, needs, motivations and environment of typical website users.
What is a Payment Service Provider?
What is a Payment Service Provider?
(PSP) Offers shops online services for accepting electronic payments by a variety of payment methods including credit card, debit card and bank transfers.
Name 6 different supply chain concepts, including an explanation.
Name 6 different supply chain concepts, including an explanation.
1. EDI: Electronic Data Interchange: An electronic communication method that provides standards for exchanging data via any electronic means.
2. RFID: Radio-Frequency Identification: A wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying objects and tracking tags.
3. JIT: Just in Time: A production strategy that strives to improve a business' ROI by reducing in-process inventory and associated carrying costs.
4. Drop Shipment: A technique in which the retailer does not keep the goods in stock, but transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer.
5. Off & Near-shoring: Offshoring involves shifting work to a foreign, distant organization in order to reduce production costs. Near-shoring is the transfer of business or (IT) processes to companies in a nearby country.
What is 'Churn rate'?
What is 'Churn rate'?
The proportion of customers that no longer purchase a company's products in a time period, or the loss of customers.