Global Marketing samenvattingen (6e druk)

Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3!/Samenvatting van de hoofdstukken 14 tot en met 19 van het boek Global Marketing. Inclusief relevante figuren/tabellen. Ik heb het tentamen behaald met een 8.3!

Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.

simple notes on IMM

Alle oefenvragen van het boek

Summary of chapter 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business II of the University of Applied Sciences Leiden. Includes all important figures.

Summary of the book Global Marketing sixth edition by Svend Hollensen. Zie de bundel voor de samenvatting gecombineerd met de begrippen.

Summary of chapter 1, 2, 3, 4, 5, 6, 7, 8 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I of the University of Applied Sciences Leiden. Includes all important figures.

Samenvatting International Marketing, gebaseerd op het boek Global Marketing - Hollensen. Alle hoofdstukken met uitzondering van 5, 7 en 18.

Global Marketing summary Chapters 1, 2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 17