MKT 571 Final Exam

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. test marketing idea screening product development product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Customer complaints Effective reach Share of shelf Trial rate 3. Creative strategies refer to the ________. amount of creative content in a communications message degree of innovation invol...

1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Core benefit Pure tangible product Basic product Potential b...

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. test marketing idea screening product development product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? Customer complaints Effective reach Share of shelf Trial rate 3. Creative strategies refer to the ________. amount of creative content in a communications message degree of innovation invol...