Restaurant Industry Forecast
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Q. The 2012 Restaurant Industry Forecast takes a closer look at today’s consumers. Based on a 2011 National Restaurant Association survey, consumers are divided into three segments (optimistic, cautious, and hunkered-down) based on their financial situation, cur- rent spending behavior, and economic outlook. Suppose the results, based on a sample of 100 males and 100 females, were as follows:
	GENDER	
CONSUMER SEGMENT	MALE	FEMALE	TOTAL
Optimistic	26	16	42
Cautious	41	43	84
Hunkered-down	33	41	...
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Q. The 2012 Restaurant Industry Forecast takes a closer look at today’s consumers. Based on a 2011 National Restaurant Association survey, consumers are divided into three segments (optimistic, cautious, and hunkered-down) based on their financial situation, cur- rent spending behavior, and economic outlook. Suppose the results, based on a sample of 100 males and 100 females, were as follows:
	GENDER	
CONSUMER SEGMENT	MALE	FEMALE	TOTAL
Optimistic	26	16	42
Cautious	41	43	84
Hunkered-down	33	41	...