Summary of the book, powerpoints and lectures of international marketing ans sales from international business avans Breda year 1 quarter 1. Chapter 1, 20 (p.611, 612), 8, 7 (199,200), 14, 10, 12, 3, swot theory

A summary of the book Market-based management written by Roger Best. Includes all the chapters except for chapter 3 & 4. Based on the course strategic marketing taught at Avans university of applied sciences in year 4. (SBD)

Marketing & sales summary covering: 1. show understanding of the role of sales in a company and demonstrate comprehension of questioning techniques in a (sales) conversation, in order to be able to identify customer needs; 2. describe and interpret a customer journey of both consumers and businesses, in order to gain insight into the experiences that customers go through when interacting with a company/brand and in customer (buying) behaviour; 3. show understanding of digital marketing (includ...

Principles of Marketing (7th Europian edition) Chapter 1, 3, 7, 8, 10, 12, 14, 20

Avans Breda, first year, first Quarter 2019/20120 Book Principles of marketing (7th edition) the full summary of chapter 3, containing all of the highlights and models used in the book as well ass all the important content for the exam.

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

Summary of the book 'principles of marketing', chapters 1/2/3/8/10/12/14/20. Course marketing in the first year of IB at Avans

This is a summary of the book Principles of Marketing. Chapters included are 1, 3, 7, 8, 9, 10, 11 and 12. It is written in English.

A summary of the chapters 1,3,7,8,10,12 &14. The summary is based on the book: Principles of Marketing. It gives a clear overview of the course. This summary gives you succes for your exam!