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Summary all articles Digital Marketing Intelligence 2022-2023
  • Summary all articles Digital Marketing Intelligence 2022-2023

  • Summary • 50 pages • 2023
  • Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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Summary Healthcare Management Articles Summary Healthcare Management Articles
  • Summary Healthcare Management Articles

  • Summary • 13 pages • 2023
  • A summary of all the obligatory articles for Healthcare Management (RuG).
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Lecture notes Evidence-Based Interventions (PSMKB-1)
  • Lecture notes Evidence-Based Interventions (PSMKB-1)

  • Class notes • 19 pages • 2022
  • Notes by the lectures given by different guest speakers for the master course Evidence-Based Interventions (PSMKB-1) at the Univeristy of Groningen. Aantekeningen bij de colleges gegeven voor het vak Evidence-Based Interventions (PSMKB-1) tijdens de master Klinische Psychologie aan de Rijksuniversiteit Groningen.
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Summary Evidence-based Interventions (PSMKB-1)
  • Summary Evidence-based Interventions (PSMKB-1)

  • Summary • 67 pages • 2022
  • Summary of the articles in the reader of the master course (master clinical psychology) Evidence-Based Interventions that is given at the University of Groningen.
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Uitgebreide Samenvatting Artikelen Experimental Research on Persuasion
  • Uitgebreide Samenvatting Artikelen Experimental Research on Persuasion

  • Summary • 30 pages • 2022
  • In deze samenvatting worden acht artikelen in grote lijnen (voornamelijk theorie, onderzoeksvragen en conclusies/discussies) samengevat. Soms staat er aangegeven '*read the article' voor methodologische stukken die moeilijk waren om samen te vatten. De volgende acht artikelen zijn samengevat: 1. Impending Ecological Sustainability through Selective Moral Disengagement 2. Message Design Choices Don’t Make Much Difference To Persuasiveness and Can’t Be Counted On - Not Even When Moderating C...
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
  • SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

  • Summary • 41 pages • 2022
  • Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
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Neuropsychological Rehabilitation and Treatment
  • Neuropsychological Rehabilitation and Treatment

  • Summary • 37 pages • 2022
  • Summary of 6 lectures of the course; Neuropsychological Rehabilitation and Treatment.
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Mandatory Literature Summary International Strategic Management (EBB628A05)
  • Mandatory Literature Summary International Strategic Management (EBB628A05)

  • Summary • 33 pages • 2022
  • Wu/Salomon (2016) Does imitation reduce the liability of foreignness? Linking distance, isomorphism, and performance Hu (1995) The International Transferability of the Firm's Advantages Zhong (2019) Does politician turnover affect foreign subsidiary performance? Evidence in China Johanson/Vahlne (1990) The mechanisms of internationalization Lee (2018) Cross-border mergers and acquisitions amid political uncertainty- A bargaining perspective Hoffman/Shaper (2001) Acquire or Ally? -...
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Articles summary Health Care Management
  • Articles summary Health Care Management

  • Summary • 45 pages • 2022
  • Samenvatting van alle artikelen van Health Care Management
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