Wageningen University (WUR) • Management, Economics and Consumer Studies
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Courses Management, Economics and Consumer Studies at Wageningen University (WUR)
Notes available for the following courses of Management, Economics and Consumer Studies at Wageningen University (WUR)
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Principles of Consumer Behaviour 1
Popular books Wageningen University (WUR) • Management, Economics and Consumer Studies
Bert Hedeman, Gabor Vis van Heemst • ISBN 9789401802772
Gerry Johnson, Kevan Scholes • ISBN 9781292209067
David de Vaus • ISBN 9780761953470
Nick Hanley, Jason Shogren • ISBN 9780198737230
Latest notes & summaries Wageningen University (WUR) • Management, Economics and Consumer Studies
Post and pre-readings for the lectures
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- • 67 pages's •
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Wageningen University•CPT-23306 Communication&Persuasion
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Summary lectures Principles of Consumer studies 
 
Learning goals 
o	Explain the major concepts, theories and models of consumer science as treated in the study materials and the lectures; 
o	Apply the major concepts, theories and models of consumer science as treated in the study materials and the lectures in analyzing a consumer studies problem; 
o	Explain the various levels of analysis of consumer behaviour – like individual, household, group, gender – and their interdependency in expla...
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- • 59 pages's •
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Wageningen University•MCB-20806 Principles Of Consumer Studies
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Summary lectures Principles of Consumer studies 
 
Learning goals 
o	Explain the major concepts, theories and models of consumer science as treated in the study materials and the lectures; 
o	Apply the major concepts, theories and models of consumer science as treated in the study materials and the lectures in analyzing a consumer studies problem; 
o	Explain the various levels of analysis of consumer behaviour – like individual, household, group, gender – and their interdependency in expla...
Summary articles/readings and the book for course CHL-20806
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- • 38 pages's •
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Wageningen University•CHL-20806 Consumption Health and Lifestyle
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Consumption and Life-Styles • Dieter Bögenhold, Farah Naz• ISBN 9783030062033
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Summary articles/readings and the book for course CHL-20806
Summary lectures CHL-20806
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Wageningen University•CHL-20806 Consumption Health and Lifestyle
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CHL-20806• By veerlevdbruggen
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Summary lectures CHL-20806
Summary book Consumer Behaviour by Isabelle Szmigin, chapter 3, 4, 6, 8, 9, 10. Course Principles of Consumer Studies 20806
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- • 28 pages's •
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Wageningen University•MCB-20806 Principles Of Consumer Studies
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Consumer Behaviour • Isabelle Szmigin, Maria Piacentini• ISBN 9780198786238
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Summary book Consumer Behaviour by Isabelle Szmigin, chapter 3, 4, 6, 8, 9, 10. Course Principles of Consumer Studies 20806
Reading questions for the course Advanced Consumer Studies (YSS-33306). This is an optional course in the master MME Management, Economics and Consumer Studies at the WUR. Reading questions were a mandatory preparation for attending the lectures of the course. They were based on the mandatory literature which was part of the final exam. Besides, they are a great manner to prepare yourself for the exam. The reading questions are based on the following papers: Raghoebar et al. (2019); Poelman et a...
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Wageningen University•Advanced Consumer Studies
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Advanced Consumer Studies - Lectures, literature, reading questions and statements (YSS-33306)• By jonathanvdb
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Reading questions for the course Advanced Consumer Studies (YSS-33306). This is an optional course in the master MME Management, Economics and Consumer Studies at the WUR. Reading questions were a mandatory preparation for attending the lectures of the course. They were based on the mandatory literature which was part of the final exam. Besides, they are a great manner to prepare yourself for the exam. The reading questions are based on the following papers: Raghoebar et al. (2019); Poelman et a...
Two statements with two pro and con arguments for the statement. It contains arguments from all four perspectives (communication, sociological, economic, and user). These statements are based on the scientific papers (literature) and were mandatory to attend to the discussions sessions in class.
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Wageningen University•Advanced Consumer Studies
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Advanced Consumer Studies - Lectures, literature, reading questions and statements (YSS-33306)• By jonathanvdb
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Two statements with two pro and con arguments for the statement. It contains arguments from all four perspectives (communication, sociological, economic, and user). These statements are based on the scientific papers (literature) and were mandatory to attend to the discussions sessions in class.
Summary of the mandatory literature for the course YSS33306, Advanced Consumer Studies for the master MSc Management, Economics and Consumer Studies (MME) at the WUR. It contains the following scientific papers that were mandatory literature for the exam: Steven, Aarts & Dewulf (2020); Chen Lou & Shupei Yuan (2019); Raghoubar et al. (2019); Poelman et al. (2018); Milfont et al. (2017); Pozolotina & Olsen (2019); Bongoni et al (2015); Bongoni et al. 92014); Jakku et al. (2019); Foster et al. (201...
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- • 11 pages's •
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Wageningen University•YSS-33306 I Advanced Consumer Studies
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Advanced Consumer Studies - Lectures, literature, reading questions and statements (YSS-33306)• By jonathanvdb
Preview 1 out of 11 pages
Summary of the mandatory literature for the course YSS33306, Advanced Consumer Studies for the master MSc Management, Economics and Consumer Studies (MME) at the WUR. It contains the following scientific papers that were mandatory literature for the exam: Steven, Aarts & Dewulf (2020); Chen Lou & Shupei Yuan (2019); Raghoubar et al. (2019); Poelman et al. (2018); Milfont et al. (2017); Pozolotina & Olsen (2019); Bongoni et al (2015); Bongoni et al. 92014); Jakku et al. (2019); Foster et al. (201...
Summary of the exam questions examples and reflection lectures in which these exam questions (both lecture and literature exam questions) were discussed. Some questions were used in the exam. This is for the course MCB30806, Sensory Perception and Consumer Preference. It contains the most valuable and interesting insights from each reflection lecture (Dijksterhuis - Lecture 2: Sensory Information Processing 1; Lecture 3: Sensory Information Processing 2. Van Kleef - Lecture 4: Kids' marketing. ...
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- • 13 pages's •
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Wageningen University•MCB-30806 Sensory Perception And Consumer Preference
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Summary of the exam questions examples and reflection lectures in which these exam questions (both lecture and literature exam questions) were discussed. Some questions were used in the exam. This is for the course MCB30806, Sensory Perception and Consumer Preference. It contains the most valuable and interesting insights from each reflection lecture (Dijksterhuis - Lecture 2: Sensory Information Processing 1; Lecture 3: Sensory Information Processing 2. Van Kleef - Lecture 4: Kids' marketing. ...
Summary of the tutorials for the course ELS66700, Pursuing and Realising Entrepreneurial Projects (PREP). This is part of the MSc track entrepreneurship (e-track). It contains the most valuable and interesting insights from each tutorial (tutorial 1a: golden circle and business model canvas. Tutorial 1b: KANBAN. Tutorial 2a: VPC. Tutorial 2b: Mom's test. Tutorial 5: guest lecture ReShore. Tutorial 6: assumptions and MVP testing). 
These insights can be used for report part A: PREP group report ...
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- • 11 pages's •
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Wageningen University•Pursuing and Realising Entrepreneurial Projects
Preview 1 out of 11 pages
Summary of the tutorials for the course ELS66700, Pursuing and Realising Entrepreneurial Projects (PREP). This is part of the MSc track entrepreneurship (e-track). It contains the most valuable and interesting insights from each tutorial (tutorial 1a: golden circle and business model canvas. Tutorial 1b: KANBAN. Tutorial 2a: VPC. Tutorial 2b: Mom's test. Tutorial 5: guest lecture ReShore. Tutorial 6: assumptions and MVP testing). 
These insights can be used for report part A: PREP group report ...