Consumer Behaviour

In this chapter, we will discover how consumer learn about the product. In a digital world with millions of ads trying to get consumer's attention, marketers need to cut through the clutter and grab the consumer's attention. Once the consumer learn about the product, marketers need to make sure consumer did not forget about the brand/product. Ads were used to trigger the consumer memory about the product.

In this chapter, we cover about how marketers can influence consumer positive perception towards the brand. We also will cover on sensory marketing - influencing consumers senses through stimuli, and also on semiotic symbols. This note is accompanied with sample poster ads, and QR code that link you to YouTube video so you can better understand the topic.