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  2. Universiti Kuala Kumpur
  3. Introduction to Consumer Behaviour (EDB20203)

Introduction to Consumer Behaviour

Universiti Kuala Kumpur

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Consumer Behavior

Consumer Behavior

Michael G. Solomon

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Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior

  • Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior

  • Class notes • 5 pages • 2021
  • This is a lecture notes for the first topic of Consumer Behaviour subject. Students will find infographic to summarise the points. There are also QR that link to relevant YouTube video to strengthen the points.
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