Imagineering

What is the ABCDEF process and what is involved in every process?

This is a summary of all material provided for the leisure management exam in Imagineering. It includes lectures, workshops, knowledge clips and the whole reader (excerpts from "The Experience Economy" by Pine&Gilmore, "Imagineering" by Nijs&Peters, "Concepting" by Rijkenberg, "Experiential Marketing" and "There is no business that's not show business" by Schmitt, "The Experience Economy: a new perspective" by Boswijk, "Creativity today" by Byttebier, "Virtuele Tomaten en Conceptuele Pindakaas" ...

In this document all the lectures are written with extra information which is given extra during the lectures. This summary is written from the NHTV lectures. In this summary the following lectures are included: The methodology, How to do an analysis, The experience economy, Experiences, Creativity, Vision, Concept, Product, Themes, Concepts, Visualisations etc.