Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
Latest uploads for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for MSc Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR).
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Courses MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
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Advertising and Communication BMME053 2
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Behavioural Economics 1
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Branding FEM11031 2
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Communication & Advertising 1
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Consumer Behaviour BM01MM 4
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Consumer Marketing Research BM02MM 3
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Corporate Finance 1
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Information Strategy 1
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Marketing Strategy MB04MM 9
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Marketing Strategy Research BM05MM 3
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Research Methods 1
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Strategic Management 1
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Supply Chain Management 1
Popular books Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
J. Armstrong • ISBN 9780230285804
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
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- Summary
- • 29 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy summaries• By larissavantwestende1
Preview 3 out of 29 pages
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
- Package deal
- Summary
- • 20 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy summaries• By larissavantwestende1
Preview 3 out of 20 pages
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
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- Summary
- • 9 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Consumer Behavior summaries (BM01MM)• By larissavantwestende1
Preview 2 out of 9 pages
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
- Summary
- • 33 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
Preview 4 out of 33 pages
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
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- Summary
- • 24 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Consumer Behavior summaries (BM01MM)• By larissavantwestende1
Preview 3 out of 24 pages
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
- Book
- Summary
- • 127 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Principles of Marketing • Phil T. Kotler, Philip Kotler• ISBN 9781292269566
Preview 6 out of 127 pages
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Basically whatever you need for the exam (even more). I included Stefano's exact words and quote in the lectures, my own explanation for the tough slides and tricky theories. Long sentences are for explanations to help you better understand. Recommended to use it along with Stefano's slides.
- Summary
- • 29 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 3 out of 29 pages
Basically whatever you need for the exam (even more). I included Stefano's exact words and quote in the lectures, my own explanation for the tough slides and tricky theories. Long sentences are for explanations to help you better understand. Recommended to use it along with Stefano's slides.
Summary articles marketing strategy
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- Summary
- • 31 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy• By ba-erasmus
Preview 3 out of 31 pages
Summary articles marketing strategy
Summary lectures marketing strategy research
- Class notes
- • 19 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
Preview 2 out of 19 pages
Summary lectures marketing strategy research
Lectures marketing strategy summary
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- Class notes
- • 44 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy• By ba-erasmus
Preview 2 out of 44 pages
Lectures marketing strategy summary