Guest Experience

Summary for the Marketing test in Guest Experience. includes: Marketing, Online Reputation Management, Intercultural Marketing and Sustainability.

Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

A summary of the Workshop Marketing presentation given at Stenden University during the Guest Experience Module, which also serves as a (short) summary of the chapters 3 and 4 of the Principles of Marketing book by Philip Kotler.

research report/ Module assignment of Guest experience of IHM year 1 of stenden

Research module assignment of the module guest experience in year 1. The author received a 7.6!! use this as a guide line.