Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B marketing 1
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Behavioural Decision Making EBB104A05 1
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Brand & Product Management EBM073A05 2
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Brand and Product Management 12
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Consumer Psychology EBM074A05 6
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Customer Management 2
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Entrepreneurship & Innovation Management 1
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Innovation & Entrepreneurship EBM621A05 2
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Marketing Communication 2
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Marketing Engineering 1
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Marketing Research Methods EBM080A05 13
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Organization Theory, Design and Change 1
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Purchasing EBM037A05 1
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Retail & Omnichannel marketing EBM880B05 2
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Strategic Marketing EBM081B05 4
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Strategic marketing management 2
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
Complete document with information from the lecture slides, the book and extensive lecture notes.
- Book
- Summary
- • 89 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 4 out of 89 pages
Complete document with information from the lecture slides, the book and extensive lecture notes.
These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. 
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Brand & Product Management
Leerdoelen	Upon completion of the course the student is able to:
1. explain the essence of branding and to apply state-of-the-art branding theories;
2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future;
3. explain the critical role of consumer's motives, cognition & emotion in...
- Summary
- • 26 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
Preview 3 out of 26 pages
These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. 
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Brand & Product Management
Leerdoelen	Upon completion of the course the student is able to:
1. explain the essence of branding and to apply state-of-the-art branding theories;
2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future;
3. explain the critical role of consumer's motives, cognition & emotion in...
These are summaries of all the lectures from the MSc Marketing course Behavioral Perspectives on Corporate Governance (BPCG). Language: English.

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Uitgebreide vaknaam	Behavioural Perspectives on Corporate Governance
Leerdoelen	Upon completion of the course the student is able to:
1. Critique key theories, concepts, and approaches in the research domain of corporate governance.
2. Compare (inter)national corporate governance arrangements.
3. Evaluate adva...
- Summary
- • 27 pages's •
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Rijksuniversiteit Groningen•Behavorial Perspectives on Corporate Governance
Preview 1 out of 27 pages
These are summaries of all the lectures from the MSc Marketing course Behavioral Perspectives on Corporate Governance (BPCG). Language: English.

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Uitgebreide vaknaam	Behavioural Perspectives on Corporate Governance
Leerdoelen	Upon completion of the course the student is able to:
1. Critique key theories, concepts, and approaches in the research domain of corporate governance.
2. Compare (inter)national corporate governance arrangements.
3. Evaluate adva...
- Summary
- • 20 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 3 out of 20 pages
An extensive summary of all the lectures for the master course franchising at the University of Groningen.
- Summary
- • 20 pages's •
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Rijksuniversiteit Groningen•Franchising
Preview 3 out of 20 pages
An extensive summary of all the lectures for the master course franchising at the University of Groningen.
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
- Summary
- • 38 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
Preview 4 out of 38 pages
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
An extensive summary of all the lectures for the course Market Models (MSc Marketing) at the University of Groningen. I copy/pasted all the slides in a document and wrote comments of the lecturer below them. Very helpful to bring to the open book exam.
- Summary
- • 91 pages's •
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Rijksuniversiteit Groningen•Market Models
Preview 4 out of 91 pages
An extensive summary of all the lectures for the course Market Models (MSc Marketing) at the University of Groningen. I copy/pasted all the slides in a document and wrote comments of the lecturer below them. Very helpful to bring to the open book exam.
A comprehensive summary of the lectures and all articles of Marketing & Consumer Well-being.
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
Preview 1 out of 36 pages
A comprehensive summary of the lectures and all articles of Marketing & Consumer Well-being.
Strategic Brand Management, global edition. Keller, K.L. 9780273779414 
Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.
- Summary
- • 27 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
Preview 3 out of 27 pages
Strategic Brand Management, global edition. Keller, K.L. 9780273779414 
Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.
Extensive summary with images of all lectures through the exam material including notes from the Q&A lecture
- Summary
- • 66 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
Preview 4 out of 66 pages
Extensive summary with images of all lectures through the exam material including notes from the Q&A lecture