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Marketing in the Services Economy

TiasNimbas Business School (TIAS)

Here are the best resources to pass Marketing in the Services Economy. Find Marketing in the Services Economy study guides, notes, assignments, and much more.

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Services Marketing

Services Marketing

Jochen Wirtz, Christopher H. Lovelock

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Summary Marketing in the Services Economy_ Services Marketing_Lovelock_Wirtz Summary Marketing in the Services Economy_ Services Marketing_Lovelock_Wirtz

  • Summary Marketing in the Services Economy_ Services Marketing_Lovelock_Wirtz

  • Summary • 82 pages • 2017
  • Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
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