Marketing planning

Any organisation while doing the marketing plan may encounter barriers. The elements that can be affected are cultural, behavioural, cognitive, systems and procedures and resources.

Marketing planning is a crucial activity in any organisation that should be approached in a professional manner by managers. Malcolm mc Donald defined marketing planning as “simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation plans for achieving them (www.tutor2u.com)”. More to the point the plan helps the organisation to use marketing resources at its maximum in order to achieve its aims and objectives. By writing an effect...