Strategic Analysis

Established in 1937, Volkswagen AG is a German company operating in more a hundred countries all around the world, predominantly in the automotive industry. As at date, Volkswagen AG, also commonly referred to as VW, markets its products under 12 different brand names, ranging from affordable brands such as Audi, Seat and Skoda, to more expensive and luxury brands such as Porsche and Lamborghini. Throughout this research paper, the strategic position and the resources of Volkswagen AG will be a...