Consumeren Study guides, Class notes & Summaries
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Summary of lectures MCB30806 Sensory Perception and Consumer Preference
- Summary • 84 pages • 2023
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A summary of all lectures including the lecture slides and lecturers' additions of the course Sensory Perception and Consumer Preference
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Summary of readings MCB30806 Sensory Perception and Consumer Preference
- Summary • 97 pages • 2023 Popular
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Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference
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Sensory Perception and Consumer Preference - Exam questions examples & reflection lectures (MCB-30806)
- Summary • 13 pages • 2021
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Summary of the exam questions examples and reflection lectures in which these exam questions (both lecture and literature exam questions) were discussed. Some questions were used in the exam. This is for the course MCB30806, Sensory Perception and Consumer Preference. It contains the most valuable and interesting insights from each reflection lecture (Dijksterhuis - Lecture 2: Sensory Information Processing 1; Lecture 3: Sensory Information Processing 2. Van Kleef - Lecture 4: Kids' marketing. ...
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Consumer theory: preferences and utility
- Summary • 5 pages • 2023
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Utility functions/ budget constraints/ optimization 
Marginal rate of substitution 
Ordinary demand 
Elasticities 
Engel curves
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New! Concise Summary Sensory Perception and Consumer Preference (MCB-30806)
- Summary • 28 pages • 2021
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This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: 
- Introduction 
- Sensory information processing 
- Food marketing to children 
- Categorization and expectation management 
- Emotions in consumer experience 
- Type 1&2 information processing 
- Construal level theory and nudging 
- Sensor...
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Summary Sensory perception and consumer preference (MCB30806)
- Summary • 93 pages • 2022
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A summary of the course MCB-30806 including all the lectures and the practice exam, with answers.
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Consumer Behaviour: session 3 - (In)stability of preferences pt 2
- Summary • 3 pages • 2023
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Sensory Perception and Consumer Preference Summary
- Summary • 22 pages • 2024
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This document includes a summary of the knowledge presented during class of SPCP course. It also includes easier ways I came up with to understand and actually comprehend the concept's meanings.
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Consumer Behaviour: session 2 - (In)stability of preferences pt 1
- Summary • 7 pages • 2023
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Geschreven samenvatting van les 2, Consumer Behaviour (Prof De Langhe). Alle informatie van de lessen, slides, grafieken... 
Goed voor de wekelijkse testen! 
Samenvattingen van les 3, les 4.... ook te vinden onder mijn naam. 
 
Written summary of sessio 2, Consumer Behavior (Prof De Langhe). All information from the lesson, slides, graphs... 
Perfect for the weekly tests! 
Summaries of lesson 3, lesson 4., lesson 5... can also be found under my name.
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Consumer Behaviour: session 4 - (In)stability of preferences pt 3
- Summary • 6 pages • 2023
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- $4.95
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Geschreven samenvatting van les 4, Consumer Behaviour (Prof De Langhe). Alle informatie van de les, slides, grafieken... 
Perfect voor de wekelijkse testen! 
Samenvattingen van les 5, les 6, les 7.... ook te vinden onder mijn naam. 
 
Written summary of session 4, Consumer Behaviour (Prof De Langhe). All information from the lesson, slides, graphs... 
Perfect for the weekly tests! 
Summaries of lesson 5, lesson 6, lesson 7.... can also be found under my name.
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