Palmatier Study guides, Class notes & Summaries
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Summary articles week 2 Managing Customer Experience and Value
- Summary • 5 pages • 2024
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Summary of the 3 articles of week 2 of MCEV, for RUG-students. 
The summarized articles are: 
Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. 
Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. 
Van Doorn, J. and J.C. ...
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Summary for the Marketing Performance exam
- Summary • 53 pages • 2022
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This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. 
 
Below is a list of all the articles discussed in this summary. 
Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing 
Article 2: K...
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In-depth Summary of all Theories of Marketing Articles (6314M0185Y)
- Summary • 102 pages • 2021
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Content: 
Summary of all mandatory articles in the Theories of Marketing course. 
 
Topic 1: 
Marketing origins 
Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 
 
Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 
 
Current developments in marketing thinking 
Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...
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MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another. Luke 6:31 Do to others as you would have them do to you. Thoughts &
- Exam (elaborations) • 17 pages • 2023
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MKT315 
Introduction to Marketing 
TOPIC 6 QUIZ REVIEW 
 
 Leviticus 25:14 If you make a sale, moreover, to your friend or buy 
from your friend's hand, you shall not wrong one another. 
 
 Luke 6:31 Do to others as you would have them do to you. 
Thoughts & Reflections 
 
 Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations from ma...
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MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another. Luke 6:31 Do to others as you would have them do to you. Thoughts &
- Exam (elaborations) • 19 pages • 2023
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MKT315 
Introduction to Marketing 
TOPIC 6 QUIZ REVIEW 
 
 Leviticus 25:14 If you make a sale, moreover, to your friend or buy 
from your friend's hand, you shall not wrong one another. 
 
 Luke 6:31 Do to others as you would have them do to you. 
Thoughts & Reflections 
 
 Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations from ma...
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MKT315 Introduction to Marketing TOPIC 6 QUIZ REVIEW Leviticus 25:14 If you make a sale, moreover, to your friend or buy from your friend's hand, you shall not wrong one another. Luke 6:31 Do to others as you would have them do to you. Thoughts &
- Exam (elaborations) • 17 pages • 2023
-
- $9.99
- + learn more
MKT315 
Introduction to Marketing 
TOPIC 6 QUIZ REVIEW 
 
 Leviticus 25:14 If you make a sale, moreover, to your friend or buy 
from your friend's hand, you shall not wrong one another. 
 
 Luke 6:31 Do to others as you would have them do to you. 
Thoughts & Reflections 
 
 Distribution encompasses the processes and 
organizations that move products and services from 
manufacturers and service providers to consumers. 
 A distribution channel can be one or more 
organizations from ma...
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Marketing performance summary articles
- Summary • 72 pages • 2020
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Extensive Summary of the articles of marketing performance.
Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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Marketing Performance Summary (Articles and Lectures)
- Summary • 53 pages • 2019
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Available in package deal
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Summary of all the exam-relevant articles and lecture notes.
Articles: 
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media.
Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing.
Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)
- Summary • 4 pages • 2018
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This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"
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Summary Marketing Performance Articles - 2018/2019
- Summary • 57 pages • 2018
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Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
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