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MMSR Trial exam + Answers 2022/2023 - Methodology for marketing and strategic management Radboud
- Exam (elaborations) • 8 pages • 2023
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Hereby a trial exam for Methodology in Marketing and Strategic Management Research for the master course for the Radboud University
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Summary Introduction to Research in Marketing (Fall)
- Summary • 12 pages • 2021
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Summary of the course Introduction To Research in Marketing (fall) with the following subjects: 
- Introduction, data exploration and visualization 
- ANOVA 
- Cluster analysis 
- Factor analysis 
- Logistic regression 
- Conjoint analysis 
- Multidimensional scaling
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TIU Intoduction to Research in Marketing ALL lectures summary
- Class notes • 26 pages • 2021
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- $7.24
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Summary of ALL lectures for Introduction to Research in Marketing - Marketing Management / Analytics master 2021
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ALL key words MMSR
- Summary • 39 pages • 2021
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- $3.33
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All the important key words for the exam with the thresholds they have to meet.
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Intro. to Research in Marketing (fall 2020) lectures, slides some book info
- Summary • 78 pages • 2020
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- $8.91
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These are the notes from all the lectures and slides given in fall 2020. I add some additional and clear information from the textbook. Every statistical step is explained step by step.
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Summary book Multivariate Data Analysis (Hair)
- Summary • 119 pages • 2019
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Summary of the book Multivariate Data Analysis (Hair et al), chapters 1, 3, 4, 6 11 and 12. These chapters are mandatory for the course 'Advanced Research Methods, part B' at Radboud University, Master Business Administration. The summary is quite large, but it entails a list of all definitions per chapter, all figures, tables and diagrams: all important information.
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1ZM31 - Multivariate Statistics Overview
- Summary • 36 pages • 2020
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Summary of Multivariate Statistics. Gives a clear overview with visuals from the lecture slides.
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Summary Book Hair/Book Hair Summary (chapter 1, 3, 4, 11 & 14)
- Summary • 53 pages • 2019
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Summary of chapter 1, 3, 4, 11 and 14 of the Book Multivariate Data Analysis: Pearson International Edition of Hair et al.
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Summary all video clips / Samenvatting alle video bestanden
- Summary • 65 pages • 2019
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- $5.01
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Summary of all video clips as provided on Bright Space. Including screenshots of the most important slides shown in those clips.
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MMSR: summary of all 4 analyses
- Summary • 34 pages • 2020
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- $6.12
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Summary consisting of all the stages in the process of the analyses with examples from lectures:
Factor analysis (exploratory and confirmatory)
(M)AN(C)OVA (and differences between the types of ANOVA)
Regression Analysis (multiple and single)
Partial Least Squared (SEM in ADANCO)