Adv 318j exam 3 wilcox Study guides, Class notes & Summaries

Hastings correct answersthe birthplace of Kool-Aid audience segmentation correct answers-the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments correct answers-single women in home buyers market -Spanish speaking consumers in web market growing product categories correct answers-tablets -green products -wearable tech gadgets niche marketing correct answers-segmentation made s...

Katzenbach and Smith correct answersWrote 'The Wisdom of Teams,' a book with valuable insights about the importance of teams Teams Rule correct answersA primary means for getting things done; Offer speed, quality work, and collaboration as a consequence of the growing number of demanding customers, technological changes, government regulation, intense competition, and complexity of today's business It's All About Performance correct answersStudies show that teams are effective when hel...

Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into correct answersconsumer motivation The AIO approach usually results in correct answerslifestyle segmentation Psychographics example for one product category correct answersPillsbury "What's Cookin" For more that one product category use correct answersVALS segments (Values and Lifestyles) VALS system developed by ? and marketed by ? correct answer...

(T/F) Advertising is a product of modern times and modern media correct answersTrue Advertising came into being because of these four major factors: correct answers1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising correct answersTrue The Industrial Revolution correct answersA major change in Western society beginning in the mid-18th century an...