Mar 1011 mid term exam Samenvattingen, Aantekeningen en Examens

Mid-Term Exam Student name: Natalia B. Vazquez Soto MAR- 1011 Principles of Marketing Prof. Castro 1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? The company 3M produces products like post-it notes, scotch tape, etc. They provide these products regardless of marketplace demands. Firms that follow a production orientation can be successful in following such a...

1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 3. Explain why it is important to write a marketing plan. 4. After graduation, you decide to take a position as the...

Mid-Term Exam Student name: MAR- 1011 Principles of Marketing 1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? The company 3M produces products like post-it notes, scotch tape, etc. They provide these products regardless of marketplace demands. Firms that follow a production orientation can be successful in following such...

Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. Explain why it is important to write a marketing plan. After graduation, you decide to take a position as the marketing mana...