Corporate communicatie Study guides, Class notes & Summaries

Volledige samenvatting van het boek Corporate Communication - A guide to Theory and Practice van Cornelissen, J. (6th edition) Samenvatting is in het Engels!

This document includes extensive notes over all seven weeks of UvA's corporate communication course. It holds all the important information from the readings and the lectures.

This document contains the required readings and lecture notes of the Communication Science course 'Corporate Communication'. Required readings include, among others: Cornelissen, J. (2017). Corporate Communication: A Guide to Theory and Practice. London: Sage. and: Van Gorp & van der Goot, Vos. M., Thomson & John, Oberman, Gachowsi, Demerouti, Barbour, Lewis (book chapters 2 +8)

Notes about all seven weeks of UvA's corporate communication course. It includes all important information from the textbook as well as the lecture.

A summary of the most important terminology and explanations of the course. Includes relevant models, strategies and theories. E.g., Power-interest Matrix, crisis type matrix and change communication strategy model.

key concepts

Summary of the course Corporate Communication of the Premaster Communication and Information Sciences of Tilburg University, spring 2022. Book used and referred to: Corporate Communication: A guide to Theory and Practice by Joep Cornelissen. Samenvatting van het vak Corporate Communication, onderdeel van de Premaster Communicatie- en Informatie Wetenschappen aan Tilburg Universiteit, februari instroom 2022. Het boek gebruikt en genoemd in deze samenvatting: Corporate Communication: A Guide t...

SAMENVATTING STRATEGISCH MANAGEMENT. STRATEGY MEANS MAKING CLEAR-CUT CHOICES ABOUT HOW TO COMPETE.” - JACK WELCH, FORMER CEO GENERAL ELECRIC Doel van strategisch management:  Verklaren van performantie van organisaties o Waarom is ene bedrijf succesvoller dan andere in dezelfde omstandigheden? o Heeft te maken met onderliggende competenties en met concurrenten  Verklaren van voortdurende successen van organisaties o Bv Apple o Ligt vaak niet aan het product, maar aan onderliggend...

Final summary for the Corporate Communication course, including notes from the book, lectures and articles summarized.

English: This is a summary for the course 'Corporate Communication'. Written in May/June 2022. This course is taught in the pre-master CIS Tilburg University. In this summary you will find everything you need for the exam. -the lessons -the slides -theory from the book -examples -concepts -visions -Models + explanations -conclusions from the chapters I hope this summary will help you pass your exam :) Good luck! Nederlands: Dit is een samenvatting voor het vak 'Corporate...