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Marketing fundamentals, an international perspective notes (3rd edition)
Bronis Verhage - ISBN: 9789001853228
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View all 37 notes for Marketing fundamentals, an international perspective, written by Bronis Verhage. All Marketing fundamentals, an international perspective notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing fundamentals, an international perspective summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing fundamentals, an international perspective notes
A summary of Marketing Fundamentals by Bronis Verhage.
- Summary
- • 22 pages •
A summary of Marketing Fundamentals by Bronis Verhage.
Uitgebreide samenvatting van het boek 'Marketing fundamentals' 3e editie, hoofdstuk 1. Hoofdstuk 1 bevat 6 paragrafen die ook in deze samenvatting zijn samengevat: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
- Summary
- • 12 pages •
Uitgebreide samenvatting van het boek 'Marketing fundamentals' 3e editie, hoofdstuk 1. Hoofdstuk 1 bevat 6 paragrafen die ook in deze samenvatting zijn samengevat: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
Uitgebreide samenvatting van hoofdstuk 2 uit het boek Marketing Fundamentals. Deze samenvatting bestaat uit de eerste vier paragrafen van dit hoofdstuk: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
- Summary
- • 6 pages •
Uitgebreide samenvatting van hoofdstuk 2 uit het boek Marketing Fundamentals. Deze samenvatting bestaat uit de eerste vier paragrafen van dit hoofdstuk: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
Uitgebreide samenvatting van hoofdstuk 3 van het boek Marketing Fundamentals. Dit hoofdstuk bevat vier paragrafen die uitgebreid zijn samengevat: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
- Summary
- • 14 pages •
Uitgebreide samenvatting van hoofdstuk 3 van het boek Marketing Fundamentals. Dit hoofdstuk bevat vier paragrafen die uitgebreid zijn samengevat: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
Uitgebreide samenvatting van hoofdstuk 4 van het boek Marketing Fundamentals. Deze samenvatting bevat de eerste vijf paragrafen: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
- Summary
- • 11 pages •
Uitgebreide samenvatting van hoofdstuk 4 van het boek Marketing Fundamentals. Deze samenvatting bevat de eerste vijf paragrafen: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
- Summary
- • 14 pages •
Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 3228 Chapters 1-2-6-7-8-9-10-12-13 42 pagina's
- Summary
- • 42 pages •
Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 3228 Chapters 1-2-6-7-8-9-10-12-13 42 pagina's
This summary is for the course Online Marketing & Communication 2, in the second year. The summary is based on the book 'Marketing Fundamentals', written by Verhage. The summary is from chapters 2, 3, 6, 7, 8 & 11.
- Summary
- • 47 pages •
This summary is for the course Online Marketing & Communication 2, in the second year. The summary is based on the book 'Marketing Fundamentals', written by Verhage. The summary is from chapters 2, 3, 6, 7, 8 & 11.
Lecture notes + all the discussion questions from OMC 2
- Class notes
- • 13 pages •
Lecture notes + all the discussion questions from OMC 2
the study case answers questions such as : how does Starbucks creates value for gen. y in china and how does Starbucks customize products for their clients
- Case
- • 26 pages •
the study case answers questions such as : how does Starbucks creates value for gen. y in china and how does Starbucks customize products for their clients
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Newest Marketing fundamentals, an international perspective summaries
Summary of the chapters 2-3-6-7-8-11 of the book Marketing Fundamentals by Verhage
- Summary
- • 11 pages •
Summary of the chapters 2-3-6-7-8-11 of the book Marketing Fundamentals by Verhage
Summary of the chapters we need to know for OMC 1. Includes pictures of the book if hard to explain. The part about elasticity is explained in dutch! The rest of the summary is completely in English. Chapter 1 page 31-62 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 All Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8) Chapter 8 (8.6) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1, 12.4, 12.7 ) Chapter 13 (13.1, 13.2.1,)
- Summary
- • 28 pages •
Summary of the chapters we need to know for OMC 1. Includes pictures of the book if hard to explain. The part about elasticity is explained in dutch! The rest of the summary is completely in English. Chapter 1 page 31-62 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 All Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8) Chapter 8 (8.6) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1, 12.4, 12.7 ) Chapter 13 (13.1, 13.2.1,)
Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8
- Summary
- • 24 pages •
Het is een samenvating van het boek Marketing Fundamentals, geschreven door Bronis Verhage en uitgegeven door Noordhoff uitgevers. De samenvatting bestaat uit hoofdstuk 1,3 en 4 en 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8. It is a summary from the book marketing fundamentals, written by Bronis Verhage and published by ´Noordhoff uitgevers´. The summary consists of chapters 1,3 and 4 and 6.1,6.2,6.3 7.1, 7.5, 7,7, 7.8
This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
- Class notes
- • 12 pages •
This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.
This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
- Essay
- • 21 pages •
This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.
Uitgebreide samenvatting van het boek 'Marketing fundamentals' 3e editie, hoofdstuk 1. Hoofdstuk 1 bevat 6 paragrafen die ook in deze samenvatting zijn samengevat: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
- Summary
- • 12 pages •
Uitgebreide samenvatting van het boek 'Marketing fundamentals' 3e editie, hoofdstuk 1. Hoofdstuk 1 bevat 6 paragrafen die ook in deze samenvatting zijn samengevat: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
Uitgebreide samenvatting van hoofdstuk 2 uit het boek Marketing Fundamentals. Deze samenvatting bestaat uit de eerste vier paragrafen van dit hoofdstuk: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
- Summary
- • 6 pages •
Uitgebreide samenvatting van hoofdstuk 2 uit het boek Marketing Fundamentals. Deze samenvatting bestaat uit de eerste vier paragrafen van dit hoofdstuk: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
Uitgebreide samenvatting van hoofdstuk 3 van het boek Marketing Fundamentals. Dit hoofdstuk bevat vier paragrafen die uitgebreid zijn samengevat: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
- Summary
- • 14 pages •
Uitgebreide samenvatting van hoofdstuk 3 van het boek Marketing Fundamentals. Dit hoofdstuk bevat vier paragrafen die uitgebreid zijn samengevat: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
Uitgebreide samenvatting van hoofdstuk 4 van het boek Marketing Fundamentals. Deze samenvatting bevat de eerste vijf paragrafen: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
- Summary
- • 11 pages •
Uitgebreide samenvatting van hoofdstuk 4 van het boek Marketing Fundamentals. Deze samenvatting bevat de eerste vijf paragrafen: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 3228 Chapters 1-2-6-7-8-9-10-12-13 42 pagina's
- Summary
- • 42 pages •
Summary of the book marketing fundamentals by Bronis Verhage. ISBN: 3228 Chapters 1-2-6-7-8-9-10-12-13 42 pagina's
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