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Marketing Management notes (15th edition)

Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621

View all 51 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.

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GMM Summary
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Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

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  • Summary
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Samenvatting Kottler & Keller
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Samenvatting van het boek Marketing Management van Kottler & Keller

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Marketing Management - Chapter Summaries
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Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

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  • by emio • 
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MST-24306 Lecture summary
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Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.

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BMO-24306 / MST-24306 Marketing summary of the lectures
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BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)

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  • Summary
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  • by angelique6 • 
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Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)
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This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

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  • Summary
  •  • 18 pages • 
  • by fleurwarringa • 
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Full lectures typed. Management part. BMO24306
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college notes with images of important graphs and tables. There are literal quotes from the teacher.

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  • Class notes
  •  • 47 pages • 
  • by leocadieploumen • 
  • uploaded  04-01-2021
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Super-short summary of the Kotler and Keller book, contains nearly everything and is fast to learn
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contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way

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  • Summary
  •  • 15 pages • 
  • by joostvankleij • 
  • uploaded  19-12-2018
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Marketing 2018/2019
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Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.

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  •  • 154 pages • 
  • by evakassing • 
  • uploaded  21-01-2019
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Summary Marketing Management Articles (pre-master)
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Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...

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  • by avelonhoving • 
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Newest Marketing Management summaries

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STUDY GUIDE MARKETING ERASMUS UNIVERSITY COLLEGE 2020 Marketing Management Kotler and Keller, Samenvatting, Summary
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This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! It is based on the book Marketing Management from Kotler and Ketler 15th edition. Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. De sa...

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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021)
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TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER Marketing Management

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  • Exam (elaborations)
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Marketing Full Summary. Grade: 8
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Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.

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  • Summary
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Full lectures typed. Management part. BMO24306
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college notes with images of important graphs and tables. There are literal quotes from the teacher.

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  • Class notes
  •  • 47 pages • 
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf

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  • Exam (elaborations)
  •  • 207 pages • 
  • by examsolutions6 • 
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Summary Marketing Management ISBN: 9781292092621, Marketing (incl. all additional summaries for course)
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Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22

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Marketing summary (marketing management)
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This is a summary of the lectures for the course marketing.

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  • Class notes
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Marketing Management Notes
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Textbook notes from all weeks

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Assignment Strategic Marketing (Y-616-2732) Marketing Management, Global Edition, ISBN: 9781292092621
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Word limit: 4000 words About the Assignment Research the following two products · Lenovo Laptop · Apple Laptop Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. Task Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...

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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER...

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  • Exam (elaborations)
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