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Newest Marketing Research summaries

Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary • 5 pages • 2018
  • Summary of Chapter 9 (MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
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Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary • 6 pages • 2018
  • Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables/figures from the book.
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Summary Marketing Research Summary Marketing Research

  • Summary Marketing Research

  • Summary • 59 pages • 2018
  • Summary Marketing Research (Malhotra, 6rd edition; Lilian, 3th edition)
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200-MKT-Marketing research 200-MKT-Marketing research

  • 200-MKT-Marketing research

  • Essay • 26 pages • 2018
  • 200-MKT-Market Research CW2, a thorough report on market research, where an overall score of 70% was achieved
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100-MKT-Market Research 100-MKT-Market Research

  • 100-MKT-Market Research

  • Essay • 32 pages • 2018
  • 100-MKT-Market Research CW 1
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Marketing Research 2016/2017 summary Marketing Research 2016/2017 summary

  • Marketing Research 2016/2017 summary

  • Summary • 29 pages • 2017
  • Summary course Marketing Research RUG 2016-2017. Books: Marketing Research, Principles of Marketing Engeneering
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Marketing Research [Lecture Notes and Chapters] Marketing Research [Lecture Notes and Chapters]

  • Marketing Research [Lecture Notes and Chapters]

  • Summary • 28 pages • 2017
  • Available in package deal
    • Malhorta Chapters Summaries & Lecture Notes
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Marketing Research E&BE Marketing Research E&BE

  • Marketing Research E&BE

  • Summary • 33 pages • 2016
  • Summary of the chapters of Marketing Research E&BE for bachelor and pre-MSc program at RUG.
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Summary - Marketing Research for E&BE Summary - Marketing Research for E&BE

  • Summary - Marketing Research for E&BE

  • Summary • 92 pages • 2015
  • Available in package deal
    • The summary includes some chapters from the book "Principles of marketing engineering, 2nd edition" Gary L. Lilien. See the preview pages for the chapters that are covered in the summary.
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Marketing Research Methods (Msc) Marketing Research Methods (Msc)

  • Marketing Research Methods (Msc)

  • Summary • 20 pages • 2014
  • Samenvatting voor het vak 'Marketing Research Methods', van de master 'Marketing' gegeven aan de Rijksuniversiteit Groningen. De samenvatting betreft alle hoofdstukken die van toepassing zijn op dit vak.
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