Summary
Summary Marketing In Emerging Economies (E_IBA2_MEE) - Notes lecture clips + live lectures + articles
- Course
- Institution
This summary contains all the notes of the lecture clips, the live lectures, and the useful articles. Useful for the open book exam! Articles in this summary: - Westjohn and Magnusson (2017) - Zhou (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Pallini and de Wulf - Trompenaars...
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