Summary
Summary Tellis, G. J., Prabhu, J. C., & Chandy, R. K. (2009). Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73(1), 3–23. https://doi.org/10.1509/jmkg.73.1.3
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Full summary of Tellis, G. J., Prabhu, J. C., & Chandy, R. K. (2009). Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73(1), 3–23.
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