Summary
Samenvatting Communicatiestrategie
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- Institution
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Samenvatting studieboek Communicatiestrategie van Wil Michels - ISBN: 9789001807818, Druk: 1, Uitgavejaar: 2013
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Available practice questions
Communicatiestrategieën stappen
Flashcards
12 Flashcards
$3.32
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Flashcards
12 Flashcards
$3.32
0 sales
Some examples from this set of practice questions
1.
Positioneringsstrategie 5 stappen:
Answer: 1. analyseer eigen merk 2. analyseer ontwikkelingen en trends 3. verken externe doelgroep 4. onderzoek concurrentie 5. bepaal positionering
2.
Internal branding strategie 5 stappen:
Answer: 1. vertrek vanuit kernwaarden 2. stel communicatieaanpak vast 3. versterk identificatie met kernwaarden 4. veranker kernwaarden bij medewerkers 5. veranker kernwaarden in organisatie
3.
Reputatiestrategie 5 stappen:
Answer: 1. bepaal gewenste identiteit 2. bepaal gewenste reputatie 3. beschrijf de gap 4. bekrachtig interne organisatie 5. versterk reputatie
4.
Familiestrategie 6 stappen:
Answer: 1. bepaal soort familie dat organisatie wil zijn 2. karakteriseer organisatie 3. maak familiedocumenten 4. creëer ontmoetingen 5. vier familiegevoel 6. behoud relatie
5.
Fanstrategie 6 stappen:
Answer: 1. zoek bronpunt en dynamiek 2. versterk interne fans 3. vind externe fans 4. simuleer community met fans 5. koester fans en deel belevenissen 6. meet resultaat
6.
Ambassadeursstrategie 6 stappen:
Answer: 1. bepaal doel 2. regel organisatie en coördinatie 3. selecteer ambassadeurs 4. installeer en instrueer ambassadeurs 5. stel toolkit samen 6. organiseer acties en bijeenkomsten
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