Some examples from this set of practice questions
1.
Explain Positioning
Answer: It is how you differentiate yourself in the mind of your prospects & is a body of work on how the mind works in the communication process.
2.
Name 3 of the 5 most important elements in the positioning process
Answer: Minds are limited Minds hate confusion Minds are insecure Minds don’t change Minds can lose focus
3.
What is a well-focused specialist?
Answer: is usually the winner in the market. It can focus on 1 product, 1 benefit and 1 message. This sharp pointed message quickly drives it into the mind.
4.
Upstream activities = sourcing, production, logistics. True or false?
Answer: True!
5.
What is Segmentation?
Answer: focus on the customers that derive value from your offering (market segment). WHAT AM I SELLING TO WHOM?
6.
Vertical differentiation: competing directly with competitors. True or false?
Answer: True!
7.
Explain a Unique value proposition
Answer: one that is distinguished from the value propositions offered by competitors.
8.
What is a Distinctive competence?
Answer: how some people refer to the advantage that is the source of the sustainable competitive advantage.
9.
Can positioning be strengthened by slogan and name?
Answer: Yes! These position in the minds of the customers.
10.
Define Marketing
Answer: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (serving consumer needs profitably), NOT manipulating, done when product is not good or just advertising/selling.
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