Class notes
New Idea Factory
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Lecture notes of 10 pages for the course New Idea Factory at HvA
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Some examples from this set of practice questions
1.
What is product innovation?
Answer: The introduction of a new good or service that is substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension.
2.
What is process innovation?
Answer: Process innovation involves the implementation of a new or significantly improved production or delivery method.
3.
What is marketing innovation?
Answer: The development of new marketing methods with improvement in product design or packaging, product promotion or pricing.
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