Book Title:
Author(s):
By: anoukklarenbeek • 7 year ago
Because there are no things that were relevant were
By: blackbirdtje • 7 year ago
Sorry to hear. Perhaps another version of the book? I did this at the time managed to get a 8.3. Hopefully to you too.
By: Sarael • 6 year ago
By: martijnroeleveld • 7 year ago
By: jheenk21 • 8 year ago
Some examples from this set of practice questions
1.
Fase 1: Direct contact met de klant
Answer: Persoonlijk contact Gildetijd
2.
Fase 2: Communicatie via tussenhandel
Answer: Kooplieden tussen producent en consument Industriële Revolutie
3.
Fase 3: Zoeken naar onderscheid
Answer: Nieuwe productiemethoden zorgen voor groot aanbod en concurrentie USP wordt belangrijk Industriële revolutie
4.
Fase 4: Gerichte reclamecampagnes
Answer: USP is niet meer genoeg Eerste campagnes worden opgezet maar nog geen professionele MarCom mensen circa 1950
5.
Fase 5: Grote Reclamebudgetten
Answer: Consumentenmarketing komt op. Contact met consument hersteld, maar via massacommunicatie. De ondernemen neemt wensen consument mee. Circa 1960.
6.
Fase 6: Meer MarCom Instrumenten
Answer: Sponsoring, Direct Marketing, PR en Evenementen. Detailhandel is niet langer passief. Door machtsconcentratie worden hogere eisen gesteld aan producent, hierdoor trademarketing. Circa 1980.
7.
Fase 7: een-op-een communicatie
Answer: Via internet databases met klantgegevens personaliseren. Ondersteund door campagnes in klassieke media. Circa nu
8.
Betrokkenheid bij dagelijkse gebruiksgoederen
Answer: Laag
9.
Betrokkenheid bij afwegingsgoederen
Answer: Hoog
10.
Betrokkenheid bij Voorkeursgoederen
Answer: Laag
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