Summary
Samenvatting Brand Design 5e editie hd 1 t/m 7
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Samenvatting van heel het boek behalve hoofdstuk 8. Hoofdstuk 8 gaat over praktijkvoorbeelden
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Available practice questions
Brandmanagement H1 t/m 7
Flashcards
65 Flashcards
$3.84
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Flashcards
65 Flashcards
$3.84
0 sales
Some examples from this set of practice questions
1.
Merk- en bedrijfsnamen kunnen ontstaan uit:
Answer: 1. Een persoon 2. Een beschrijving 3. Een afkorting 4. Initialen 5. Fancy naam 6. Een analogie
2.
Associatief netwerk bestaat uit 7 componenten:
Answer: 1. Merkawareness 2. Merkbetekenissen 3. Merkgevoelens 4. Merkpositionering 5. Merkattitude 6. Merkgedragstendentie 7. Merkrelatie
3.
A-merk:
Answer: hoge geografische verkrijgbaarheid (Douwe Egberts)
4.
B-merk:
Answer: beperkte geografische verkrijgbaarheid (Neeltje)
5.
D-merk:
Answer: distrubutantenmerk= winkelmerk (AH, Jumbo)
6.
Fancy merk:
Answer: Tijdelijk op de markt = kruidnoten
7.
Wit merk:
Answer: Een merkloos product (euroschopper, basic)
8.
Corporate Brands:
Answer: De organisatie achter de merken> Unilever, Heineken en V&D
9.
Product brands:
Answer: dove, blue band, becel (vallen onder de Corporate brands)
10.
Concept Brands
Answer: de basis is geen product of organisatie, maar een gedachtegoed. (Max Havelaar, Tony’s Chocolonely, goede doelenorganisaties)
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