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Summary Persuasive Communication - 2015 - 3rd ed -. 29, p. $3.29   Add to cart

Summary

Summary Persuasive Communication - 2015 - 3rd ed -. 29, p.

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29 page-long summary of the book "Persuasion: theory and research" by Daniel O'Keefe. 3rd edition. Written in 2015.

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  • Yes
  • October 22, 2015
  • 33
  • 2015/2016
  • Summary

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Available practice questions

Flashcards 173 Flashcards
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Some examples from this set of practice questions

1.

Aristotle

Answer: student of Plato, his writings on rhetoric are considered by many to be the single greatest source of rhetorical theory; founded the Lyceum.

2.

Augustine

Answer: a major Christian theorist, argued that it would be foolish for truth ‘to take its stand unarmed against falsehood’.

3.

Dispositio

Answer: Arrangement, ways to order ideas effectively.

4.

Cicero

Answer: Rome’s finest orator.

5.

Actio

Answer: Delivery, presenting a speech in a natural, varied or appropriate way.

6.

Inventio

Answer: Invention, = the process of deciding on the subject matter of one’s speech and of discovering information and argument that would lead to sound conclusions.

7.

Memoria

Answer: Memory, the ability to hold content, style, and arrangement in one’s mind.

8.

Plato

Answer: had an academy in Athens that Aristotle attended.

9.

Scientific method

Answer: a belief in controlled laboratory experimentation and careful, objective measurement.

10.

Elocutio

Answer: Style, = the process of selecting the proper words to convey a message.

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