Summary
Summary Persuasive Communication - 2015 - 3rd ed -. 29, p.
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29 page-long summary of the book "Persuasion: theory and research" by Daniel O'Keefe. 3rd edition. Written in 2015.
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Some examples from this set of practice questions
1.
Aristotle
Answer: student of Plato, his writings on rhetoric are considered by many to be the single greatest source of rhetorical theory; founded the Lyceum.
2.
Augustine
Answer: a major Christian theorist, argued that it would be foolish for truth ‘to take its stand unarmed against falsehood’.
3.
Dispositio
Answer: Arrangement, ways to order ideas effectively.
4.
Cicero
Answer: Rome’s finest orator.
5.
Actio
Answer: Delivery, presenting a speech in a natural, varied or appropriate way.
6.
Inventio
Answer: Invention, = the process of deciding on the subject matter of one’s speech and of discovering information and argument that would lead to sound conclusions.
7.
Memoria
Answer: Memory, the ability to hold content, style, and arrangement in one’s mind.
8.
Plato
Answer: had an academy in Athens that Aristotle attended.
9.
Scientific method
Answer: a belief in controlled laboratory experimentation and careful, objective measurement.
10.
Elocutio
Answer: Style, = the process of selecting the proper words to convey a message.
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