Summary
Summary Entrepreneurial Marketing: An Effectual Approach – Nijssen, E.J.
- Course
- Institution
- Book
This is a summary of the book Entrepreneurial marketing: An effectual approach, written by E.J. Nijssen. The summary covers the entire book (chapter 1-9). Additonally, a brief summary of 4 academic papers, supportive to the book (and part of the course), are added at the end of the summary. The ar...
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