Summary
Summary Introduction Marketing Research, ALL for EXAM (notes lectures and lab sessions, slides, book ch1and2
- Course
- Institution
All material to be studied for the Introduction to Marketing Research (IMR) exam. The document contains: (1) Notes and slides of ALL lectures (lectures 1-8) (2) Notes exam preparation (3) Summary chapters 1 and 2 of the book (indicated in the lectures as self-study) (4) Notes on the lab sessions (...
[Show more]