Summary
Summary Marketing Communication, Notes, Slides and Main Chapters of the Book (5,6,8,9) for EXAM
- Course
- Institution
This document contains (1) the notes and slides of all lectures from the course marketing communications, and (2) the four main chapters of the book Marketing Communication: A European Perspective that need to be studied for the exam (chapters 5, 6, 8, and 9).
[Show more]