Exam (elaborations)
BUS 110 Chapters 16-19 FINAL EXAM
- Course
- Institution
1. Promotion is one of the four Ps of marketing. The promotion mix is . 2. When using various forms of promotion to car- ry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional mes- sage, where potential customers ...
[Show more]