Summary
Summary Entrepreneurial Marketing: an effectual approach
- Course
- Institution
- Book
This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all cour...
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