Exam (elaborations)
Marketing Management Kotler 15th Ed (Ch 1 - 8) With 288 Terms And Correct Answers -2024
- Course
- Institution
Creating value for customers and building strong customer relationships - Correct Answer Marketing Sum of the tangible and intangible benefits and costs to them. Marketers can increase value of a customer offering by reducing price or increasing quality. - Correct Answer Value Apple, Nike, ...
[Show more]