Summary
Principles of Marketing summary/key terms
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Summary/key terms book principles of marketing. Principles of Marketing, 17th ed. Kotler & Armstrong 2017 978-1-292-22017-8 Chapters 1, 2 (pp. 62-66, 70-73), 3, 5, 7, 8, 9 (pp. 298-297), 10 (until p. 317)*, 11 (until p. 343), 12, 14, 17 (p. 512-527), 18 (pp. 542-553)
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