Summary
Theories of Marketing - spring 2019 - full summary (grade 9.0)
- Course
- Institution
Full summary of the Theories of Marketing course, including lecture slides, personal notes and required readings. By studying this summary I passed the exam with a 9.0!! The following topics are discussed: Lecture 1a&1b - Topic 1: Overview of development in marketing thinking Lecture 2a - Topic ...
[Show more]