Online Marketing: Sports event marketing simulation reflection
Sports event marketing is an integral part of sports and entertainment business as well as marketing in general. In the wake of social media and other online spaces, methods of marketing and decision making during the process are changing. Consequently, learning event marketing is also evolving with these new trends. Sports event marketing simulation (Marketing VP – Sports & Entertainment) simulates the actual event marketing process and offers the user an opportunity to learn by doing. Unlike the Stukent Simulation, for online marketing, this simulation is a little more complex yet very interactive and impactful. It is built in a way that maximizes interaction with the user while remaining relatively easy to use. Unlike the Stukent simulation, however, this one requires the user to take several steps, e.g. retrieving market research data, before making crucial decisions. Therefore, the user needs to know where such information can be found so as to complete different stages and phases at acceptable speeds. For this reason, the simulation is divided into two main phases; the learning phase and the challenge phase.