Management
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Strategic marketing
- Presentation • 26 pages • 2024
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Strategic marketing presentation is about internal analysis, strategic and tactical marketing, marketing function and strategic role, macro and micro environment, opportunities, threats and organizational response, mission statement, financial analysis, human capital analysis, marketing analysis, management and organization, customer analysis, market share and market trends, dynamic marketing environment, external analysis, concept of the unique selling proposition, competitor analysis, elements...
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E-commerce and service marketing
- Presentation • 58 pages • 2024
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E-commerce and service marketing is about E-marketing, cyber marketing, marketing orientations, marketing mix, target marketing, market segmentation, buyer behavior models, product differentiation strategy, positioning strategy, product branding strategy, price sensitivity, classic marketing channel strategies, changing marketing landscape, impact of technology on marketing, technology effects on marketing strategy, ethical issues and downside of 
internet marketing, characteristics of E-commerc...
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Marketing Mix
- Presentation • 72 pages • 2024
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Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and market analysis, SWOT analysis, TOWS analysis, PESTEL framework, structure of industry, nature of competition, Porter’s five forces, BCG growth share matrix, GE matrix, portfolio analysis models, st...
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Management Quiz 1 study questions and answers | Updated 2024/25
- Exam (elaborations) • 25 pages • 2024
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Management Quiz 1 study questions and answers | Updated 2024/25
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Marketing Management
- Presentation • 61 pages • 2024
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Marketing Management presentation is about definition of marketing, differences between sales and marketing, strategic orientation of marketing, marketing approaches, marketing mix elements, holistic marketing concept, SAVE framework, 7Cs, old economy vs new economy, marketing environment, marketing information system, types and sources of information, decision support systems, market and marketing research, types of research, research methodology, organising market research, consumer behaviour,...
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MNG3701 Assignment 1 Complete Answers
- Essay • 7 pages • 2024
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- $2.80
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Complete answers for MNG3701 Assignment 1 with detailed explanations as required by the assignment
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Analysis of Core Resources and Competencies according to Hamel and Prahalad
- Class notes • 2 pages • 2024
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We will delve into the crucial importance of identifying, evaluating, and leveraging an organization's core resources and competencies to achieve sustainable competitive advantage. We will examine in detail the various methods and tools proposed by Hamel and Prahalad for conducting a thorough analysis of resources and competencies, including the core competence matrix and strategic viability tests.
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The different management styles and the vision of corporate culture by Rensis Likert
- Class notes • 2 pages • 2024
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We will delve into the four management styles identified by Likert: authoritarian-coercive management, benevolent-paternalistic management, consultative management, and participative management. Each style will be described in detail, with concrete examples and case studies to illustrate their application in various organizational contexts.
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MNG3702 S1 ASSIGNMENT 1 2024 (FULL ANSWERS)
- Other • 8 pages • 2024
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- $13.99
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Each response is clear, directly addressing the questions posed. Every query is thoroughly explored, with answers precisely matching the inquiries. This purchase is sure to be a valuable investment.
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