Marketing

Summary of Kotler's principles of marketing for international business quarter 1. Including learning goals.

Extended summary of the slides all necessary information of chapter 8, 12, 13, 14, and 15. Plus examples for calculations included.

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

A summary of the book Market-based management written by Roger Best. Includes all the chapters except for chapter 3 & 4. Based on the course strategic marketing taught at Avans university of applied sciences in year 4. (SBD)

Marketing & sales summary covering: 1. show understanding of the role of sales in a company and demonstrate comprehension of questioning techniques in a (sales) conversation, in order to be able to identify customer needs; 2. describe and interpret a customer journey of both consumers and businesses, in order to gain insight into the experiences that customers go through when interacting with a company/brand and in customer (buying) behaviour; 3. show understanding of digital marketing (includ...

Principles of Marketing (7th Europian edition) Chapter 1, 3, 7, 8, 10, 12, 14, 20