Marketing

Hi guys, this is my summary of the book Principles of Marketing, the 16th (newest edition) I included various pictures to clear up text. It covers chapter 1,2,3,5,7,8,9,10,11,12,14,17 and 18. This summary is originally written for the first year of ICC so and in English. I hope it helps you with studying for your exams. Good luck :D

Summary of the first year IBMS marketing course (MKT1). 2016/2017.

Summary Marketing an introduction chapter 1,2,6,7,8 11th edition Gary Armstrong, Philip Kotler. These are some chapters you need to learn at the HanzeHogeschool!

Easy summary chapter 8 Marketing, an introduction, 11th edition by Philip Kotler and Gary Armstrong Note: Bold written words are also bold written definitions in the book

Marketing, an introduction, 11th edition EASY and short summary chapter 7 Note: Bold written words are also bold written definitions in the book

Summary of chapter 6 from the book Marketing, an introduction, 11th edition by Gary Armstrong Note: Bold written words are also bold written definitions in the book

Summary of chapter 2 from Marketing, an introduction, 11th editiot by Gary Armstrong Bold written words are also bold written definitions in the book

Summary of the book Marketing an introduction by Gary armstrong chapter 1 Bold written words mean that it is a definition from the book

De inhoud van dit Marketing document is al volgt: Chapter 1,2,3,6,7 en 8. Het betreft een samenvatting van deze hoofdstukken. This documents contains Chapter 1,2,3,6,7 and 8 its a summary of all these chapters.