TBB Fashion

This is an summary of the Oger guest lecture with: mission & vision, competetive landscape, their marketing goals, the change of the customer journey, strategic challenges, new brand formula and a market study.

Notes from all lectures upon the TBB Fashion strategies at AMFI, this helps as a preparation tool for what the exam is about and gives an understanding to the subjects.

Summary of the course, 2nd semester, TBB Business on the Amsterdam Fashion Institute. Samenvatting van het vak Theoretical Backbone Business, tweede semester.