Marketing

Clear and compact summary of all lectures of the course 'Marketing', lectured at the Management Faculty at Radboud University. In English.

Samenvatting van alle belangrijke aspecten van de Marketing cursus.

This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. Do not buy on sunday. Six days you shall work, one day is rest.

This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. All content is exam relevant. Do not buy on sunday.

Summary Marketing, part of the Bachelor / Pre-master Business Administration. Includes everything for the exam (Lectures and chapters book Marketing: Concepts and Strategies)

Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...