Strategic Marketing

Exam Strategic Marketing, answers included.

A comprehensive summary of the lectures of Strategic Marketing. All comments and examples of the lecture are included.

Summary Articles Strategic Marketing Master Marketing University of Groningen Articles included: Montgomery, Moore & Urbany Verhoef & Leeflang Ataman, van Heerde, & Mela Rust, Moorman, & Dickson Wedel Heskett, Jones, Loveman, Sasser, & Schlesinger Van Heerde, Gijsenberg, Dekimpe, & Steenkamp Leone, Rao, Keller, Luo, McAlister, & Srivastava Srinivasan, Hanssens

Summaries of lecture notes and articles for Strategic Marketing 2017-2018

Summary of all Lectures of Strategic Marketing of the Master Marketing Management at RUG in September-November 2017

Summary of all lectures of Strategic Marketing 2017/2018. Good luck with preparing for your exam!

Summary of all lectures, including questions asked during lessons. Answered by the lecturer Abhi Bhattacharya. All slides, questions are summarized while watching the lectures back on nestor. The summary includes notes from slides lecturer. I've got an 8 for the exam, if I can do it, you can do it with this summary as well!

Summary of lecture in Strategic Marketing by Maarten Gijsenberg

Summary of all the 4 lectures of Strategic Marketing. Including notable things the teacher said during the lecture.

This is a summary of all lectures of Strategic Marketing, given by dr. Gijsenberg.